In early May 2022, NMMA reported that 420,000 first-time boat buyers of new and pre-owned boats entered the market in 2021. This surge is something the marine industry hasn’t seen since 2007. First-time boat buyers also accounted for 34 percent of boat sales, reinforcing heightened demand for boats.
“Maintaining this momentum is especially important given potential headwinds including competition for consumer spending in the leisure market, inflation on everything from gas and groceries to furniture and apparel, continued supply chain disruptions, and the war in Ukraine,” noted Ellen Bradley, NMMA senior vice president of marketing and communications. “The industry should be thinking strategically about how to manage through these impacts while reinforcing efforts to retain new boat owners, engage long-time customers, and attract the next generation.”
Consumers are no longer satisfied with run-of-the-mill features. Instead, they’re looking for technology they can control and customize in one place whenever possible. Marine lighting is no exception.
Research shows that giving customers streamlined control over just about everything translates to better sales. Since Industrial designers and engineers are commonly tasked with finding innovative or unique lighting solutions, we’ve developed a marine lighting interface and LED lighting with Bluetooth® technology that will help you make buyers happy and win market share.
In this article, we’ve outlined the advantages of giving customers the lighting control they want in regards to master lighting control and Bluetooth-enabled technology.
Vista Gateway, our NMEA2000 lighting interface, is an innovative and cost-effective solution that lets marine manufacturers offer customers master control over their boat lighting. Here are the top five key benefits:
To learn more about how Vista Gateway can give your customers the master lighting control they want, click here.
Bluetooth® lighting is on track to become the new standard in almost every industry. We’ve outlined a few advantages of Bluetooth-enabled lighting that will make planning your next project easier.
To learn more about how our Bluetooth-enabled lighting solutions can help you beat out your competition, click here.
Vista’s Gateway and Bluetooth-enabled lighting products allow you to easily offer your customer the lighting control they want and help you attract new customers and maintain current relationships.
If you have any questions regarding which product best fits your project needs or would like to discuss a custom lighting solution, please contact us.
When you choose Vista as your lighting partner, you’re adding the expertise of our lighting professionals, engineers, and designers to your team!
Since 1971, Vista has helped manufacturers gain a competitive advantage by merging quality lighting products with cost-effective pricing and on-time delivery. To learn more, please contact us or connect with us on LinkedIn.